4PS FOR MARKETING REPORT

4PS FOR MARKETING REPORT

Introduction

Coca-Cola Company has been a dominant player in production of soft drinks for many years. The company has withstood competition due to: the products it offers to consumers, attractive prices that attract or a wide range of consumers, good promotion strategies that reach a wide range of market, and lastly, good distribution strategies that enables its products to penetrate a wide market. Currently, the company has launched a new television commercial dubbed what are you waiting for. The campaign is designed to encourage young people to purchase its new products.

Product

The products advertised by the company are its soft drinks which include: Fanta, Coke, Sprite, and Stoney among others. The soft drinks are beneficial to customers because they can be taken under a hot sunshine to cool the body. In addition, the products can be taken together with cakes in events, parties or picnics. Coca-Cola offers convenience goods that are cheap, easily available, sold on small units and are on continuous demand. Though Coca-Cola does not have a specific...

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