Bright Eyes Daycare’s Business Plan

Executive Summary

Bright Eyes Daycare aims to prepare its students to prosper as young leaders of the future generation by combining an entire competency-based curriculum tailored to children with enhanced first-class childcare services. Bright Eyes will offer after-school tutoring and extracurricular activities such as gymnastics, arts, dance, craft, and theatre to differ from the already established competitors (Batsaikhan et al., 2021). The best thing about Bright Eyes is that all services offered will be at one location.

Bright Eyes Daycare will be a limited liability partnership business that three partners own. Ginette Fleury is the Daycare founder and has many years of running a childcare facility. Erla Pierre and Jackie Dubois are the other two partners in the partnership. They are close friends of the founder, and they have experience running a business and childhood education (Blanden, Del Bono, Hansen & Rabe, 2021). Due to the complementary skills that allow them to share the goals and values of the Daycare, they will be involved in the management of the facility. However, they will be operating under the supervision of the founder.

The continuous increase in inflation annually has led most families across the United States to need supplemental or dual incomes. In addition, the break out of the Covid-19 pandemic has increased the number of hours and shifts for people working in the medical field. These unprecedented times have increased the demand for quality childcare services. It is approximate that the population growth rate in South Orange Ave. Orlando is at 30%, which leads to anticipated expanding market potential for the industry in this area (Batsaikhan et al., 2021). In the Childcare industry, critical factors that lead to success are reputation, price, certification, and service. Bright Eyes will compete in the local childcare industry by offering competitive prices, high-quality childcare services, and leading-edge educational programs, as well as maintaining a perfect reputation with the community and parents.

The Daycare will open for business on 1st August 2022, and the initial enrollment will be 20 children. Due to an increase in demand for childcare in the area, it is expected that the facility will have healthy revenue by the end of the first year and is expected to be almost 16 times by the end of the fiscal year in 2024 (Crum & Rayhorn, 2019). The facility’s most significant operating expenses will be rent for the building to be used, customized to fit the required standards for a daycare, and compensation at national industry-standard rates for highly qualified personnel.

Background

Currently, there is three commercial Daycare in South Orange Ave. These daycares usually offer after-school programs, which indicates that they do not provide daycare services for infants and toddlers. Some daycares have been closed due to possible child abuse in the past. Due to this, it has been challenging to find a suitable location for a Daycare (Felin, Gambardella, Stern & Zenger, 2020). After numerous licensing attempts, the building itself has always been the issue. To obtain a license, the requirements are level entry to the building, 35 sq. feet per child inside the building, and 38 sq. feet per child of fenced outdoor area.

Objectives

  1. Increasing sales to almost three times by the end of the fiscal year in 2023.
  2. Maintaining a high gross margin by the end of 2022.
  3. Providing a nurturing, fun environment for daycare children.

Mission

Spending more time with children is considered by most individuals as the best years in life. However, this notion has changed in the current society because people are concentrating on working to satisfy their skyrocketing demands. In this perspective, imagine an alternative to the traditional infant, day, and after school care that meets child care needs and activity-based learning environment similar to those used in vocational centers, colleges, and universities around the nation. In addition to that, a college community of professional caregivers qualified to enhance children’s motor and social skills as well as teach them advanced studies in sciences and arts (Grönlund & Öun, 2020). This sounds expensive, but what if it costs less than a combination of average Daycare and particular interest-based children programs.

Bright Eyes Daycare is a startup comprehensive community daycare that will focus on babies, toddlers, and young children up to 12 years old. The Daycare will be dedicating its efforts and resources to offer top-rated caregiving services combined with high-quality activity-based learning for children in this age group (Nystra


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