Business Plan: Tinapa Natura

Business Plan: Tinapa Natura

Introduction

The modern day world is faced with a number of challenges. In America one of the major challenges is obesity with a large portion of the population engaging in unhealthy eating habits (Man-tao 76). The risk of health can no longer be ignored and the need for responsible restaurants to take up the challenge and initiatives’ healthy eating ventures is more of a social responsibility that business.

The sight of workers rushing to and from their offices to get quick lunches is a common occurrence. However, what becomes a problem is the kind of food they take.

The world today is based on speed and this quite often sacrifices quality. Workers run from their offices to get a quick lunch and the food service market generally greets them with fast but unhealthy options. In the US, and world, obesity rates are rising (Man-tao 76). Unhealthy eating habits are creating a toxic environment where young children are being diagnosed with diabetes and heart disease. Tinapa Natura intends to offer a healthy eating experience to its clients that will not only live them satisfied but also healthy.

Problem

Overeating is not the only problem facing Americans. Consumption of the wrong kind of foods impacts negatively on the health of Americans. The typical diets of average person’s in America is mainly composed of plenty of saturated fats, high cholesterol levels, sodium and lost of processed carbohydrates (Man-tao 76). The high and lows of the bad diets has seen many Americans suffer diet related health problems including high blood pressure, increased cholesterol levels, diabetes and various types of diet related cancers.

In the US, a large percentage of the populations are estimated to have a weight related problem. In the American population, the number of persons suffering from morbidity obese is on the rises with every New Year that comes. This is mainly attributable to unhealthy fast foods availed to the population. Fast food billboards dot every part of America. However, the question arising is whether the foods provided within these premises are healthy for the population. Surprising this problem is even affecting children whose rates of suffering obesity have soared over the years. Healthy statistics worldwide indicating that America is the leading in obesity cases globally (see figure below).