Topic Relevance (Managing Organizational Change)
Zoom Video Communications Inc. is one of the companies that remained profitable despite the challenges linked to COVID-19. This achievement is directly linked to the strategies and efforts the leaders put in place to achieve meaningful change. The selected case study and topic presents an opportune moment for learning more about organizational transformation (Joia & Lorenzo, 2021). The insights explore some of the challenges corporations need to address when pursuing additional processes and ways of doing work. The case also provides an in-depth analysis of the effectiveness of different models and theories that companies can adopt to implement organizational change. The lessons arising from Zoom could also become practical guidelines for addressing the issues associated with COVID-19 to large and small-scale business enterprises.
Objectives and Questions Addressed
The research objectives used to guide this study are presented below:
The leading question for this study is outlined below:
Discussions (include subsections)
Zoom and COVID-19
From 2020, Zoom reported an increasing number of customers relying on the use of its video-conferencing and meeting applications. Bond (2020) reveals that the percentage of Zoom’s app installation increased by around 728 in 2020. During the same period, the company had attracted more than 81,900 firms that relied on its apps. Most of these companies were associated with 10 or more employees (Bond, S. (2020). In the stock market, the price for its shares rose by more than 100 percent during the pandemic period (Bond, 2020). These developments were observed to strain most of the available systems and resources. In some instances, the increasing demand for services led to systems failure and app instability. The time had come for this company to consider a long-term change project that could help overcome some of the identified challenges and promote a sense of sustainability.
Change Process at Zoom
Before launching additional services and support mechanisms, Zoom was keen to audit the nature of the existing strengths and weaknesses that had the potential to affect its sustainability. Some of the major attributes associated with it included the presence of a customer driven business model and the presence of a preferred product (Ittelson, 2021). The managers at Zoom also realized that its resources were limited and incapable of meeting the changing demands of the increasing number of clients. With this kind of understanding, the leaders decided that there was a need for a new change that could help address the pressure and ensure that more firms and people were able to receive timely and personalized support.
To begin with, the company introduced a complex project that would support overall organizational growth. This kind of change would revolve around opening and providing adequate resources to additional offices in Santa Barbara, Sidney, Amsterdam, Kansas City, San Jose, Paris, Tokyo, and London (Bond, 2020). These new locations were strategic and capable of meeting the demands of learning institutions, business firms, and individual citizens. The change will also result in an expansion in overall processes and operations.
On top of these critical offices, Zoom decided to increase its workforce and increase remunerations. It also decided to identify and partner with a number of companies and cloud-computing services providers. During the period, the change process ensured that the company hired additional 2,000 employees (Ittelson, 2021). The existing members of the workforce had to be guided, informed, and updated about the nature of such processes. The change manager was also keen to identify the importance of such a change and how it could address the pressure COVID-19 had triggered (Ittelson, 2021). The leaders also observed that such a change was a new opportunity to get additional revenues and eventually maximize overall profits (Serhan, 2020). The consideration of all these issues made it possible for all key stakeholders to focus on and support the transformation.
Change Model
The process of maintaining change is usually complex and capable of affecting the overall performance of a company when done poorly. This problem could emerge when the level of resistance from workers and other key stakeholders increase. At Zoom, the involved leaders relied on the po
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