Golden Child Daycare’s Business Plan

Golden Child Daycare’s Business Plan

Executive Summary

The current business plan is prepared to determine the viability and possible success of a new business that will operate under the name Golden Child Daycare. The report begins with the situation analysis which indicates that this business has significant growth opportunities. The company will be located in Chicago, and its services will be available for all demographic segments in the market.

This business aims to provide high-quality services to children for developing their skills and abilities. The marketing strategy will be to target customers through social and print media. The operational strategy will be to implement a systematic registration process and carry out activities for the positive development of children. The company will use both debt and equity financing and is expected to achieve positive financial outcomes in the first year. The primary legal requirement of this business is licensing which will also help to ensure stakeholders’ engagement. Risk management strategies will include the use of advanced technologies to monitor and control all activities. The net profit margin of the business is expected to increase over the next three years.

Situation Analysis

The US child daycare industry is growing rapidly as more parents are seeking employment to earn a better living and their children’s education. The market size has increased in the last five years, and analysts predicted further growth of this industry. Figure 1 shows the market size in the previous five years.