Company’s Background
The Coca-Cola Company is the modern leader in the non-alcoholic beverages industry. Currently, it sells products in around 200 countries across the globe (“About the Coca Cola Company”). It produces and distributes iconic goods such as Coca-Cola, Sprite, and Fanta, which have become a part of the popular culture (“About the Coca-Cola company”). For this reason, it has a broad target audience and stable income. Its recent annual report shows that in 2020, its net revenues comprised $9.5 billion, which is 10% higher than in the previous year (The Coca-Cola Company, “Form 10-K” 14). The company acquired $38.7 billion in revenues in the full year (The Coca-Cola Company, “Form 10-K” 13). It indicates the firm’s strong position in the market and the success of its current strategy. Furthermore, the company operates in different regions, interacting with clients with multiple cultures (The Coca-Cola Company, “Form 10-K” 14). In 2021, the company created jobs for about 79,000 employees in various countries (“About the Coca-Cola company”). For this reason, it can be viewed as one of the leaders in the sphere with excellent chances for continuous evolution.
Industry Analysis
The Coca-Cola Company operates in an attractive and highly competitive industry. Thus, following the official report, the global non-alcoholic beverages market size was evaluated as $919.13 billion (“Non-alcoholic Beverages Market Size”). It is also forecasted to continue to grow and reach $1,257.77 billion by 2027 (“Non-alcoholic Beverages Market Size”). At the moment, various types of drinks comprise the overall market share:
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