The Zappos Firm’s Effective Organizational Structure

For instance, the 3Cs strategy calls for equal employee treatment and motivation. In one of the videos, it is revealed that they use the 3C’s (Commerce, Customer Service, Company Culture, and Community). An employee is far more likely to stay involved and devoted if they feel appreciated by their employer (Igniting Creativity to Transform Corporate Culture: Catherine Courage at TEDxKyoto 2012, n.d.). They will feel that they are not just being utilized but that their efforts are being recognized and rewarded.

Many companies will find the Zappos company culture beneficial in terms of dealing with their customers as well as their staff. Companies like Mcdonalds’ and Starbucks deal with fast foods, which need to be sold as fast as possible. The way they reception and treat their customers will improve their sales and preference in the market hence benefiting from the Zappos culture. Although employees are compensated for their time at work, the Zappos company culture makes them feel valued and heard (Zappos Company Culture, 2015). Therefore, they will enjoy working for their companies hence clearly showing that this company model is beneficial to the company. Overall, all companies aim to improve their sales and increase their customers with time, which will be well achieved by any company that uses the Zappos company model.

References

Igniting creativity to transform corporate culture: Catherine Courage at TEDxKyoto 2012. (n.d.). Www.youtube.com. Web.

Zappos Company Culture. (2015). [YouTube Video]. In YouTube. Web.